School of Business Lecture | Alison Cressey

9 November 2021

Alison Cressey spoke to our School of Business students about building a digital start-up, and provided an insight to her key learnings for success.

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Last week Alison Cressey, experienced executive director and non-executive with business expertise from multibillion dollar NASDAQ and New York Stock exchange listed companies including Disney, Warner Bros. and Activision, spoke to our School of Business students about building a digital start-up.

 

Students across our BBA, MBA and MA in Leadership and Management programmes heard from Alison about building a digital start-up, as well as her key learnings for success:

  • Market assessment and risk (3 top traps not to fall in to);
  • Brand: what is a brand (4 ways to focus on the right sort of development);
  • Marketing and strategy (questions it should answer, plan; what it should include);
  • Building high performance teams (5 top behaviours);
  • Pitching to investors (summary of the vital areas).
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Alison currently sits on the board at Falmouth University and is an equality, diversity and MBA adviser at Lancaster University. She has coached and mentored the head of Falmouth’s award-winning Launchpad entrepreneurship program and is an advisor to Launchpad’s start-up companies, as well as being an occasional lecturer for their MA programme.

 

Click here to find out more about the programmes on offer at the School of Business.

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