The University is accredited by the Continuous Professional Development (CPD) Certification Service. This means that we provide recognised independent continuous professional development accreditation compatible with global CPD principles.
Delegates who participate in CPD activities are at the advantage of ensuring that their academic and practical qualifications do not become outdated: allowing individuals to continually ‘upskill’ or ‘re-skill’ themselves, regardless of occupation, age or educational level. Our course have CPD certification and therefore carry CPD points.
Certificate of attendance will carry 7 CPD points.
|Paid Search Advertising||Discover the basic concepts, services and tools, which are used on a daily basis to develop and optimise professional advertising campaigns using search engines. You will cover the fundamentals to setup advertising campaigns using Google Ads.|
|Social Media & Video Advertising||Learn how to setup advertising campaigns on the most popular social media applications such as Youtube, Facebook, Instagram, Twitter and Linkedin.|
|Introduction to Search Engine Optimisation (SEO)||Understand the basic concepts, services and techniques, which are used by SEO experts on a daily basis.|
|Introduction to Google Analytics & Tag Manager||Analyse the fundamental of web analytics that enable digital marketers to setup KPIs (key performance indicators) and improve paid and organic campaigns based on specific metrics’ performance.|
Early Bird: £210 until Friday 17th January 2019
This fee includes registration and tuition fees as well as lunch at the stunning University restaurant, Bistro Point.
Discounts available for GFSB members. Please contact the GFSB to confirm the discounts available.
The University cannot guarantee places on this course which may be limited due to class size and in order to ensure quality of teaching. The course will be delivered subject to minimum numbers being met.