Introduction to Digital Marketing

In a world where social media has the most influence in reaching out to the masses, this workshop on Introduction to Digital Marketing will focus on the strategic aspects of advertising, usability, analytics and marketing. You will gain knowledge on basic principles of digital marketing, develop the skills required to deal with real-world business problems and exploit digital business opportunities.

You will explore a range of digital marketing tools including, email and digital advertising, digital video, search engines and social media. You will also learn how to run a basic campaign on different digital advertising platforms as well as understand the basics of web analytics and search engine optimisation.

The University is accredited by the Continuous Professional Development (CPD) Certification Service.  This means that we provide recognised independent continuous professional development accreditation compatible with global CPD principles.

Delegates who participate in CPD activities are at the advantage of ensuring that their academic and practical qualifications do not become outdated: allowing individuals to continually ‘upskill’ or ‘re-skill’ themselves, regardless of occupation, age or educational level. Our course have CPD certification and therefore carry CPD points.

Certificate of attendance will carry 7 CPD points.

• Anyone willing to learn the fundamentals of digital marketing

• Persons involved in start-ups or small businesses

• Anyone taking its first steps in digital marketing

• No previous experience required.