Bachelor of Business Administration (Hons)

This module is designed as a first formal course in basic statistical methods. It aims to provide recognition of situations where statistical analysis may be of benefit and the range of methods that may apply to a given situation. Students will learn to use statistical methods to extract useful information from a set of data, and to utilise the information gathered appropriately in the business decision making process.

This module introduces the basic concepts and principles of accounting with an emphasis on their use in business decision-making. As a minimum, understanding the basic format of financial statements, the development of financial budgets and costing of products and services is essential to being an effective business decision maker and manager. The module focuses on the practical and functional nature of business decisions from the perspective of financial accounting; managerial costing and budgetary policies; profit-planning; capital investments and management; and financing of business operations.

The module seeks to ensure that all graduating students have an understanding of broad management concepts and their inter-relationships in a global context. Effective management is essential for the success of all private, not-for-profit and public organisations no matter where in the world they are located. A pre-requisite for effective management is an understanding of the origins of management and its main theoretical perspectives; how to plan and make decisions, organise, lead and control, how to motivate staff, and manage change in different business environments.

This module provides students with a general introduction to organisations and the functions of management. Topic areas will address issues related to organisations, management, and society. The module will cover the core management functions of leading, planning, controlling and organising.

This module provides the theoretical framework that will allow students to understand the importance of management information systems in an organisation and how this moulds future strategic decisions.

Economic factors can play a vital role in influencing individuals, businesses and governments’ decision-making process. This module aims to provide students with an understanding of such roles by providing students with the basic principles and concepts of macroeconomics and building upon microeconomic foundations.

This module provides knowledge and practice in the analytical, creative and strategic functions of marketing.

It presents a set of approaches and frameworks centred upon the “4Ps” (Product, Price, Place, and Promotion), to develop the student’s competence to create a marketing plan, one of the major tools of business. Marketing starts with understanding consumer’s preferences for products and services and attempts to satisfy their different wants and needs in a profitable manner.

An understanding of finance principles is an essential component of operating or managing a successful business. This module aims to provide students with an understanding of the basic principles of finance contextualised with real-life case studies.

This module gives year 1 students the opportunity to undertake a group placement project whereby they will analyse a company (either a local company or quoted company), based on their learning from the various modules they will have studied up to this stage. The project is designed to assist students to build their levels of employability and their commitment to continuing professional development. Prior to undertaking the project, students will have the opportunity to enhance and apply their skills, ensuring that they make the most of their potential.

Managers need to develop their interpersonal or people skills if they are going to be effective in their jobs. Organisational behaviour is a field of study that investigates the impact that individuals, groups, and structure have on behaviour within an organisation, and then applies that knowledge to make organisations work more effectively. Specifically, Organisational Behaviour focuses on how to improve productivity, reduce absenteeism and turnover, increase employee citizenship and job satisfaction and can offer guidance in creating an ethically healthy work climate.

This module focuses on the study of international business in a cross-cultural environment. It provides a survey of the key issues and relationships in the field of international business and provides students with the basic foundations to deal with specialised modules in trade, economics, international marketing and finance, in a dynamic international business environment.

Furthermore, the module offers guidance to conceptual frameworks covering public policy perspectives on international trade, direct foreign investment and external debt, functions and forms of the global monetary system, the impact of multilateral institutions and trade blocs on international business, and the management of multinational companies.

This module provides students with an in-depth understanding of the entrepreneurial process. It includes how to recognise new business opportunities, screen these for commercial and/or social viability, unlock market potential, and assess the potential customer demand in the context of competitive environments and financial constraints. This module requires students to identify a market opportunity and to develop ideas using a variety of tools to assess the viability of new business ideas.

Depending on your Major, you will be studying one of the following modules:

• Human Resource Management

• Investment Analysis & Corporate Finance

The module will cover an introduction to Gibraltar and UK law, including company and insolvency law; the impact of civil, criminal and general law on businesses and professional services; and will also introduce students to employment law and practices in the Gibraltar context.

Successful marketing decisions require a sound understanding of consumer behaviour, whether in the context of commercial firms, non-profit organisations, or government departments.

This core module provides students with a thorough appreciation of the complexities of consumer decision-making to ensure that their future marketing decisions achieve their objectives in their target market. This module is based on the premise that the consumer is the key to the success of any marketing effort and, hence, marketers need to know how and why consumers behave the way they do towards marketing-related stimuli.

This module gives year 2 students the opportunity to conduct a six-week work placement, either within the local business community or internationally. The placement is within or closely related to their field of study and is in support of the employability aims of the BBA (Hons). It is designed to assist students to build their levels of employability and their commitment to continuing professional development. Prior to undertaking the work placement, students will have the opportunity to enhance their skills, ensuring that they make the most of their potential and will then have the opportunity to apply these skills in their workplace organisation.

Depending on your Major, you will be studying one of the following modules:

• Market Research

• Financial Accounting and Reporting

Strategy, both at the level of corporations and that of strategic business units, provides the framework within which business operates by setting goals and establishing the means (tactics, plans, policies, and actions) to achieve those goals. As organisations and their environments are continually changing, this requires the mastery of a wide range of topics and the ability to analyse, synthesise, and integrate information and concepts quickly to ensure effective management decision-making.

This module addresses the practice of strategic decision-making through an intensive examination of key topics including the nature of strategy; competitive strategies and frameworks for analysis; strategies in different industry environments, including mature and new or innovative industries; strategy and organisation; and strategy in an international competitive environment.

Ethics is more than a descriptive study of morality. Rather, this module considers ethics as a normative study of morality that requires people to make judgments. When a person begins questioning their own, or society’s, moral standards they begin to engage in ethical decision making. Students will be introduced to ethical and governance issues in the context of business ethics, and will learn how to use ethical theories and frameworks to better support their analysis of ethical issues and subsequent conclusions/decisions.

Depending on your Major, you will be studying one of the following modules:

• Advanced Corporate Finance

• Intercultural Management

Depending on your Major, you will be studying one of the following modules:

• Auditing and Assurance

• Digital and Social Media Marketing

This module is designed to assist students to successfully transition from university to the workforce and aims to guide student’s application of knowledge gained through previous modules to the work environment.  A key focus of the module will be to assist students with their career development and preparedness through a combination of personal, professional and career enhancement activities. The module will specifically cover job search and interviewing skills which will help students prepare for employment, and future career advancement. This module also gives year 3 students the opportunity to conduct an eight-week work placement within or closely related to their field of study, either within the local business community or internationally.

Students will carry out an independent research study on a topic of their choice relevant to their field of study.