Prof Catherine Bachleda Image

Prof Catherine Bachleda


Chair of Academic Board, Academic Quality Standards Committee.

Executive Team|Staff|Research|Academic Board|Academic Quality & Standards Committee|Board of Governors|Research & Research Degrees Committee


Professor Catherine Bachleda is the Vice-Chancellor and CEO of the University of Gibraltar, responsible for the strategic direction of the University and for providing academic leadership.

Over the past 35 years, Catherine has worked in North Africa, the Middle East, the USA, the United Kingdom and Australia in a variety of management, quality, and learning roles, in academia and in the service industries of health, law, and education.

Over the course of her career, she has held leadership positions that include Chief Executive Officer of a leading accredited corporation providing executive and continuing education; Director of a small corporate law firm; Assistant Vice-President for Academic Affairs in an accredited American-Liberal Arts university located in Morocco; and Deputy Vice-Chancellor at the University of Gibraltar. In these roles, she has provided leadership in strategic planning and implementation, quality assurance, staff performance management and development, programme design and implementation, resource allocation and statutory compliance. Committed to the concept of continuous improvement, she also possesses extensive experience in establishing accreditation-compliant processes and in business development.

Catherine’s main research interests lie in the fields of consumer behaviour and services marketing, and she has been the recipient of an Outstanding Paper award in the Emerald Literati Network Awards for Excellence.

She holds a Doctorate in Business Administration, a Juris Doctor, and a Master of Business Administration.


Services Marketing

  • Bachleda, C., & Ait Ouaaziz, S. (2017).  Consumer acceptance of Cloud computing. Services Marketing Quarterly, 38(1), 31-45.
    SMQ is a B-ranked journal (ABCD 2013; UQ2011; Den2011), published by Taylor & Francis.
  • Bachleda, C., & El Menzhi, L. (2017).  Reducing susceptibility to courtesy stigma. Health Communication, 19, 1-11. doi: 10.1080/10410236.2017.1312203.
    Health Communication is a B-ranked journal (ABDC 2013), published by Taylor & Francis.
    A reviewer comment: ‘This is one of the finest qualitative studies I’ve reviewed in the last year’.
  • Bachleda, C., & Berrada-Fathi, B. (2016).  Is negative eWOM more influential than negative pWOM? Journal of Service Theory and Practice, 26(1), 109-132.
    JSTP (Managing Service Quality) is an A ranked journal (ABCD 2013), published by Emerald.
  • Bachleda, C., & Selmouni, Y. (2014).  E-satisfaction:  A Moroccan replication and extension. Services Marketing Quarterly, 35(3), 270-287.  doi: 10.1080/15332969.2014.916148
    SMQ is a B-ranked journal (ABCD 2013; UQ2011; Den2011), published by Taylor & Francis.

Consumer Behaviour

  • Bachleda, C., & Darhiri, L. (2018).  Internet addiction and mental and physical fatigue. International Technology Management Review, 7(1), 25-33.
    ITMR is a C-ranked journal (ABDC 2013), also listed on DOAJ, published by Atlantis Press.
  • Bachleda, C., Fakhar, A., & Ouazzani, Z. (2015).  Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship. Sport Management Review 19(3), 293-305.
    Sport Management Review is an A-ranked journal (ABDC 2013), published by Elsevier.
  • Bachleda, C., & Bennani, A. (2016).  Personality and Interest in the Visual Arts.  Arts and the Market, 6(2), 126-140.
    Arts and the Market (Arts Marketing) is a C-ranked journal (ABDC 2013), published by Emerald.
    Awarded Outstanding Paper in the 2017 Emerald Literati Network Awards for Excellence.
  • Bachleda, C., Fakhar, A., Slimani, S., & Elgarah, W. (2014).  The outdoor leisure behaviour of Moroccan public sector workers. Leisure/Loisir, 38(1), 53-72. doi: 10.1080/14927713.2014.934030
    Leisure is a B-ranked journal (ABDC 2013; ABCD 2010; Neil 2006), published by Taylor & Francis.
  • Bachleda, C., Hamelin, N., & Benachour, O. (2014).  Does religiosity impact Moroccan Muslim women’s clothing choice?  Journal of Islamic Marketing, 5(2), 210-226. doi: 10.1108/JIMA-05-2013-0038
    JIM is a C-ranked journal (ABDC 2013), published by Emerald.
  • Bachleda, C., Fakhar, A., & Hlimi, L. (2012).  Sunscreen purchase intention among young Moroccans. International Journal of Academic Research in Business and Social Sciences, 2(5), 132-150.
    IJ-ARBSS is a double blind, peer reviewed journal, Impact Factor .3 05 (, indexed in Ulrichs WEB, ProQuest, Cabell.
  • Hamelin, N., Bachleda, C., & Saiagh, S. (2012).  Winning FIFA World cup bids: Country image analysis as a tool to understand and secure bids: A Moroccan case study.  International Journal of Sport Management, Recreation and Tourism, 10, 1-27. doi: 10.5199/ijsmart-1791-874X-10a
    IJSMART is a double-blind peer reviewed journal, indexed in EBSCOhost, Cabell, and DOAJ.
  • Hanson, W., Moore, J., Bachleda, C., Canterbury, A., Franco, C., Marion, A., & Schreiber, C. (2017).  Theory of moral development of Business students: Case studies in Brazil, North America and Morocco.  Academy of Management Learning & Education, 16(3).
    Academy of Management Learning and Education is an A* ranked journal (ABDC 2013), published by the Academy of Management.