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Dr Justin Beneke

School of Business Senior Lecturer

Lecturers & Tutors|Staff


Dr Justin Beneke is a Senior Lecturer in the School of Business at the University of Gibraltar.

He has spent over 16 years in academia, previously working as a Lecturer/Senior Lecturer in Marketing at the University of Cape Town, South Africa and thereafter as a Senior Lecturer in Marketing at the University of Winchester, United Kingdom. He gained his Doctorate from Edinburgh Business School, Heriot Watt University in the United Kingdom through a research project investigating private label brands in an emerging market context.

In his previous role at the University of Winchester Business School, Justin served as the Programme Leader for the MSc Marketing Innovation programme and also as the Postgraduate Dissertation/Consultancy Project Coordinator. He has served as an External Examiner for the MSc Retail Management and Marketing programme at Bournemouth University and as an External Examiner for a Doctoral candidate at Heriot Watt University.

Research Background

Justin’s research has been published in various academic journals (a selection of these articles is contained below) and he regular serves as a reviewer for several journals including the Journal of Retailing and Consumer Services, Journal of Product and Brand Management, Journal of Consumer Marketing, Journal of Food Products Marketing and the British Food Journal. Justin is a member of the Editorial Board for the Journal of Business and Retail Management Research.

Technical Background

Justin’s teaching straddles multiple domains of business and marketing, in particular, with a special focus on strategic brand management, retail management, marketing research, digital marketing and understanding what underpins consumer behaviour. Most recently his teaching has focused on senior undergraduate (3rd/4th year) and postgraduate (Masters) cohorts.

Selected Publications

Beneke, J and Rozum, K. 2018. Brand perception across cultures: A comparative study of Skoda’s brand characteristics in Poland and the United Kingdom. Journal of Business and Retail Management Research, 12(2), 1-14.

Beneke, J. 2017. The arduous journey of private labels: Insights from the South African Market and Further Afield. Journal of Food Products Marketing, 23(6), 668-682.

Beneke, J., Blampied, S., Dewar, N. and Soriano, L. 2016. The Impact of Market Orientation and Learning Orientation on Organisational Performance: A study of SMEs in Cape Town, South Africa. Journal of Research in Marketing & Entrepreneurship, 18, 90-108.

Beneke, J., de Sousa, S., Mbuyu, M. and Wickham, B. 2015. The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa. The International Review of Retail, Distribution and Consumer Research, 26, 171-201.

Beneke, J., Mathews, O., Munthree, T. and Pillay, K. 2015. The role of package colour in influencing purchase intent of bottled water: A South African perspective. Journal of Research in Marketing & Entrepreneurship, 17(2), 165-192.

Beneke, J. and Carter, S. 2015. The development of a consumer value proposition of private label brands and the application thereof in a South African retail context. Journal of Retailing and Consumer Services, 25(4) 22-35.

Beneke, J. 2015. Editorial: Brands under the spotlight Global perspectives on food buying behaviour. British Food Journal, 117(2).

Beneke, J. and Trappler, E. 2015. The might of the brand: A comparative analysis of brand prevalence in an emerging market setting. British Food Journal, 117(2), 485-505.

Beneke, J., Blampied, S., Miszczak, S. and Parker, P. 2014. Social networking the brand – An exploration of the drivers of attitude and brand image. Journal of Food Products Marketing, 20(4), 362-389.

Beneke, J., Greene, A., Lok, I. and Mallett, K. 2012. An investigation into the perceived risks associated with grocery private label brand purchase intent in South Africa. Journal of Product & Brand Management, 21(1), 4-14.